Typography
Our corporate typeface: Gotham
We’ve chosen a classic type family that is versatile and distinctive without being obtrusive: Gotham. Gotham is our primary typeface used in all types of communications. Use the available type styles and weights to create a clear hierarchy of information. On websites or digital communications when Gotham is not available, please use Open Sans.
Preferred casing
Sentence case (upper/lowercase styling) is preferred for headlines and body copy. Subheadings, labels or navigation in the case of digital communications, may be set in all caps. Limited use of all caps is preferred. If your computer does not have Gotham, please use Arial/Helvetica/San Serif for internal presentations and email communications.
Typeface usage guidelines
- Use a combination of upper and lowercase (sentence case), except in the case of subheadings, labels or navigation in digital communications.
- Use only approved colors.
- Use only approved Exactech typefaces.
- Align text in body copy flush left and ragged right except for in operative techniques, which are justified.
- Substitute Arial/Helvetica/San Serif for Gotham for corporate communications and presentations where Gotham is not available.
- Use Open Sans on digital and websites.