We execute Exactech’s brand through use of a well-defined corporate voice and visual identity.
Our brand is described as sophisticated modern, timeless, elegant and strong. We need to balance those personality traits with the warm approachable nature of our surgeon-focused culture. This balance is achieved through the use of our core brand elements: voice, logo, color palette, typography, imagery and graphics. We’ve created a set of design guidelines to ensure consistency over almost every instance of customer contact.
The graphic below is a summary of Exactech’s brand personality.