Exactech Blue
Colors
The Exactech blue
Why blue? The color blue is associated with stability. It symbolizes authority, loyalty, confidence and trust. Blue also communicates attributes such as friendly and approachable. Darker blues convey tradition and quality while brighter blues communicate innovation, technology and high energy. The Exactech blue is a medium blue which when paired with the rest of the Exactech color palette supports our brand personality.
Our colors
The Exactech color palette includes our core, neutral and accent colors. When pairing colors together, use a combination of the core and neutral colors in the percentages denoted by the pie chart. Use accent colors only for graphs and charts. Use screens and shades of the colors to create the depth and texture to archive the sophisticated and elegant look that is Exactech.
Primary colors
PMS 285
CMYK 89\43\0\0
RGB 0\114\206
HEX 0066CC
Dark Blue
PMS 287
CMYK 100/85/39/31
RGB 27/50/85
HEX 1B3255
Light Blue
PMS 284
CMYK 54/20/0/0
RGB 109/171/228
HEX 1b98e0
Electric Blue
PMS 2727
CMYK 76/49/0/0
RGB 43/125/225
HEX 2B7DE1
Secondary colors (Palette A)
Use for charts, graphics and pops of color.
Orange
PMS 144
CMYK 2/56/100/1
RGB 241/137/0
HEX f38a00
Green
PMS 3282
CMYK 86\30\54\9
RGB 0\120\130
HEX 008578
Yellow
PMS 141
CMYK 5/19/71/0
RGB 242/203/101
HEX f2cb65
Secondary colors (Palette B)
Use for charts, graphics and pops of color.
Neon Orange
CMYK 0/36/100/0
RGB 255/164/0
HEX FFA400
Neon Teal
CMYK 40/0/10/o
RGB 151/251/253
HEX 97fbfd
Purple
CMYK 59/86/0/0
RGB 148/0/211
HEX 9400D3
Dark Teal
CMYK 71/0/35/0
RGB 6/191/183
HEX 06bfb7
Neon Purple
CMYK 28\52\0\0
RGB 204\139\248
HEX CC8BF8
Neutral colors
Rich Black
CMYK 30\20\10\100
RGB 6\6\6
HEX 000000
Dark Gray
PMS 431
CMYK 78/65/53/45
RGB 50/61/71
HEX 555555
Medium Gray
PMS 430
CMYK 2/32/92/0
RGB 153/153/153
HEX 999999
Light Gray
PMS 428
CMYK 23/17/17/0
RGB 232/232/232
HEX e8e8e8
White
CMYK 0/0/0/0
RGB 255/255/25
HEX ffffff
Pantone® color matching
The appearance of our PMS colors will vary from spot color to four-color process and from uncoated to coated paper/stocks. Minimize visual differences by matching to PANTONE color swatches and asking your printer to adjust the four-color process to the paper and other printing conditions.
Color ratio
Use the pie chart to guide you in balancing our core and neutral colors on branded materials. Use accent colors for graph/chart elements as needed.
