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Colors

The Exactech blue

Why blue? The color blue is associated with stability. It symbolizes authority, loyalty, confidence and trust. Blue also communicates attributes such as friendly and approachable. Darker blues convey tradition and quality while brighter blues communicate innovation, technology and high energy. The Exactech blue is a medium blue which when paired with the rest of the Exactech color palette supports our brand personality.

Our colors

The Exactech color palette includes our core, neutral and accent colors. When pairing colors together, use a combination of the core and neutral colors in the percentages denoted by the pie chart. Use accent colors only for graphs and charts. Use screens and shades of the colors to create the depth and texture to archive the sophisticated and elegant look that is Exactech.

Primary colors

Exactech Blue

PMS 285
CMYK 89\43\0\0
RGB 0\114\206
HEX 0066CC

Dark Blue

PMS 287
CMYK 100/85/39/31
RGB 27/50/85
HEX 1B3255

Light Blue

PMS 284
CMYK
54/20/0/0
RGB 109/171/228
HEX 1b98e0

Electric Blue

PMS 2727
CMYK
76/49/0/0
RGB 43/125/225
HEX 2B7DE1

Secondary colors (Palette A)

Use for charts, graphics and pops of color.

Orange

PMS 144
CMYK
2/56/100/1
RGB 241/137/0
HEX f38a00

Green

PMS 3282
CMYK 86\30\54\9
RGB 0\120\130
HEX 008578

Yellow

PMS 141
CMYK 5/19/71/0
RGB 242/203/101
HEX f2cb65

Secondary colors (Palette B)

Use for charts, graphics and pops of color.

Neon Orange

CMYK 0/36/100/0
RGB 255/164/0
HEX FFA400

Neon Teal

CMYK 40/0/10/o
RGB 151/251/253
HEX 97fbfd

Purple

CMYK 59/86/0/0
RGB 148/0/211
HEX 9400D3

Dark Teal

CMYK 71/0/35/0
RGB 6/191/183
HEX 06bfb7

Neon Purple

CMYK 28\52\0\0
RGB 204\139\248
HEX CC8BF8

Neutral colors

Rich Black

CMYK 30\20\10\100
RGB 6\6\6
HEX 000000

Dark Gray

PMS 431
CMYK
78/65/53/45
RGB 50/61/71
HEX 555555

Medium Gray

PMS 430
CMYK 2/32/92/0
RGB 153/153/153
HEX 999999

Light Gray

PMS 428
CMYK 23/17/17/0
RGB 232/232/232
HEX e8e8e8

White

CMYK 0/0/0/0
RGB 255/255/25
HEX ffffff

Pantone® color matching

The appearance of our PMS colors will vary from spot color to four-color process and from uncoated to coated paper/stocks. Minimize visual differences by matching to PANTONE color swatches and asking your printer to adjust the four-color process to the paper and other printing conditions.

Color ratio

Use the pie chart to guide you in balancing our core and neutral colors on branded materials. Use accent colors for graph/chart elements as needed.
Color ratio
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