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Exactech Brand Guide

As a relatively small player in a fiercely competitive global market, Exactech must define our brand image to ensure our growth and success.

Consistent, creative execution of a solid brand–one that is understood and embraced by all–will help us attract and retain customers, sales professionals, employees, investors and community ambassadors.

Our branding creates an expectation about who we are and how people should feel about us. By having a clearly established visual style and voice, we set ourselves apart.

Within this site you will find guidelines that will answer many of your questions related to design and production, marketing campaigns, as well as guidelines on how to use our official logos correctly.

Who we are

Our foundation

Who we serve

Our customer

Our approach

Exactech’s golden circle

Executing our brand

Our identity system
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