EXAMPLE: CHIME APP LOADING SCREEN
Connecting surgeons and patients with smart decisions throughout the journey of care.
Active Intelligence® is Exactech’s unique approach for applying today’s latest technologies to better connect surgeons and patients with smart decisions throughout the journey of care.
Continuum of care
Personalized to each surgeon, each patient and each procedure, active intelligence helps surgeons make smart decisions through the entire journey of care.
Brand Architecture and Corporate Positioning
We will incorporate Active Intelligence into our existing product brands to represent the full scope of offerings, both technology and implants, with emphasis on the high growth technology positioning. Specific technologies will be presented as “powering Active Intelligence” within each implant brand as illustrated below. Our implant brands are supplemented by the Active Intelligence technologies, whereas the Active Intelligence technologies themselves are what “power” this corporate initiative to position exactech as a technology company.
Product positioning statements
Active Intelligence product category
Extremities | Knee | Hip | Smart Solutions | Cement | Spacers | www.exac.com
Logos on applications
Example: ExactechGPS unit has the ExactechGPS logo on the physical unit. Given the adequate screen size, the Active Intelligence logo can be incorporated into the future start up screen designs.
When deciding on what branding elements to include on a screen design, use the following brand hierarchy
- Exactech logo
- Technology logo
- If space, include the Active Intelligence logo.
For app icons, include only the recognizable icon for the technology and in the app description include the exactech name.
All logos are available on the ExactechDAM.
Collateral templates are available on the ExactechDAM.
Video and animation
Please use the Active Intelligence logo animation at the beginning of Active Intelligence videos or Animations. This animation can be found on the Exactech DAM. Please place the Exactech logo at the end.