William B. Locander, Ph.D.
William B. Locander, Ph.D., has been a director of the company since May 2003. Locander is the dean of the College of Business at Loyola University in New Orleans. Previously he was the chairman of marketing and professor of marketing and quality at the University of South Florida (USF) in Tampa, Fla. He was also the director of the USF Leadership Center. He was previously professor of marketing at the University of Tennessee, Knoxville from 1983 until 1992. From 1973 through 1983, he was a faculty member at the University of Houston, serving as associate professor, chairman of the Department of Marketing, and associate dean for research and administration at that institution. Locander has authored numerous articles in reference publications and has served on the editorial board of the Journal of Marketing and the Journal of Marketing Research. He was president of the National American Marketing Association in 1988 and 1989. He was an examiner for the Malcolm Baldridge National Quality Award in 1991 and 1992.
Locander has spoken and consulted in the areas of marketing, total quality, organizational change, strategic planning, and customer satisfaction, with companies such as IBM, General Electric, 3M, Proctor and Gamble, and Chevron. In 2004, Locander received an award from the American Marketing Association for strategic facilitation to the Academic Division. He received his Bachelor of Science, Master of Science and Doctor of Philosophy degrees from the University of Illinois at Urbana-Champaign.